Float Van Campaign

Introduction

A Float Van Campaign describes an occasion when a vehicle is turned into a moving advertisement medium: the float van is usually a medium-sized van or truck, which is brightly decorated with visuals and messages to promote a brand, product, or service while cruising around high-traffic areas or parked at strategic locations.

Why Float Vans?

• High Visibility: Moving advertisements grab more attention than static ones.
• Targeted Selectivity: Routes can be selected according to the geographical location of the target audience.
• Interactivity: Vans can promote a product demo, or they can have the speakers, LED screens, or sampling zone.

Success Story

A beverage brand resorted to coating float vans to offer chilled samples during the hot summer months in different metro cities. Social media engagement jumped 45% and garnered more than 30,000 interactions within two weeks .

Benefits of the Float Van Campaigns

• Cost-Effective: Cheaper than traditional billboards and mass media
• Highly Customizable: Can be designed for any brand, festival, or event.
• Engagement Driven: Encourages instantaneous interaction, feedback, and sampling opportunities.

Conclusion

Float Van Campaigns are intuitive and inspired ideas for bringing your brand to all the streets in India for engaging people on the spot in real time.